UTM Codes in Digital Marketing & How To Use It?

UTM Codes in Digital Marketing

UTM stands for “Urchin Traffic Monitor“
The snippet of text appended as a suffix (end of the URL) to track the source of traffic is known as UTM codes (also known as UTM tags or UTM tracking codes).
UTM Name comes from Urchin Tracker
Many platforms, such as Google Analytics and HubSpot, display the source of traffic by default, but by adding UTM tags, you should be able to pinpoint which campaign or post is driving traffic or sales for your online business.


Are you ready to get started with UTM tracking code for your Business?

The first thing you should do is create a UTM naming convention for your company. This may be done with a spreadsheet, and everybody who works on your web business from now on will utilise the UTM tracking naming convention document to execute any campaign.

Even if you’re the only one working on your company’s marketing (e.g., social media, email marketing), you should start with this paper. As you progress in your internet business, this will make your life easier.

The following are some examples of places where UTM codes could be rapidly integrated: :

The sequence of your email marketing

  • Your Advertising Campaigns
  • Your bio for social media
  • Updates on social media

You’ll be able to measure traffic in your traffic analytic programme, such as Google Analytics or another, once you’ve finished putting up UTM tags.

In this post, I’m not going into detail on how to use UTM tags and how to analyse traffic using them. My goal is to teach you to one of the most crucial aspects of digital marketing.


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