10 Best Email Marketing Tools
10 Best Email Marketing Tools
Email marketing tools are assistive aids which can be used by marketers to create, submit, test, optimize and report on email campaigns. One of the most common email marketing tools is an email service provider or ESP (such as Campaign Monitor). Campaign Monitor enables users to draft creative emails and send personalized messages to improve their customer relationships.
HUBSPOT :
HubSpot is extremely useful for B2B service companies and supports email needs for small businesses. HubSpot isn’t complicated at all, rather is one of the easiest email marketing tool to operate. It provides a drag & drop visual editor. It has an interface that provides a CRM platform, landing pages, email marketing, marketing automation, chat forms, and everything in between. HubSpot is part of a larger plan to improve the marketing game and increase the performance of the sales.
for more information visit : https://www.hubspot.com/
PROs:
HubSpot is very useful for small scale businesses.
Easy to target the prospective audience base & track success.
CONs:
Not useful for every client.
Expensive and only provides a limited amount of resources.
SENDINBLUE:
Sendinblue is one of the best marketing platforms that features both email marketing tools and additional functions like customer relationship management and landing page creation. Sendinblue’s email design feature makes it is easier to create a great-looking email. All templates are extremely responsive and you can also preview your results as to how you want your design to look on the user’s screen. Sendinblue also provides you with marketing automation system, SMS, live chat, CRM platforms, transaction emails, landing pages, signup forms & Facebook ads.
For more details visit : https://www.sendinblue.com/
PROs:
Fast and easy newsletter delivery to large subscriber base
It’s API allows you to automatically generate and deliver the newsletters.
Templates are easy to create & reuse.
CONs:
Social media icons are very blocky with limitations in their styles and appearances.
BENCHMARK:
Benchmark Email is a great option for email marketing and is the best choice for small businesses, agencies and consultancies. It provides useful features such as email builder, marketing automation, surveys, polls, reporting and signup forms.
For more details visit: https://www.benchmarkemail.com/
PROs:
Very easy to access.
Native analysis is also quite useful.
CONs:
Navigating across multiple lists is a cumbersome activity.
Customer support is slow.
OMNISEND:
Omnisend is a sophisticated e-commerce marketing platform that integrates all the communication platforms in one place. Its free plan includes email marketing for small & medium sized business owners. It enables you to automatically send e-mails with behavioral triggers and plan communications according to the needs of your customers.
For more details visit : https://www.omnisend.com/
PROs:
It has a free plan which allows you to send 2000 emails per day.
It allows you to upload unlimited contacts.
CONs:
Needs more flexibility with its customization features.
MAILCHIMP:
It’s arguably the leader of all Email Marketing tools. It provides a free plan which includes all basic email marketing features such as email creation and scheduling. It also provides a useful feature of audience optimization for your marketing efforts and can also store images and files for easier access.
For more details visit : https://mailchimp.com/
PROs:
It can track subscribers from various social media networks and enables you to add them for future retargeting purposes.
Emails are programmable and automated.
CONs:
Sometimes default lists are not saved.
It doesn’t work well with too much of a dynamic content.
Uploaded image can experience storing issues.
SENDPULSE:
SendPulse is a multichannel mailing platform. It’s email marketing features are extremely popular, it provides you with professionally designed email templates and services like emailing, SMS, mail push, SMTP and user management.
For more details visit : https://sendpulse.com/
PROs:
Consists of a professionally designed interface for creating and previewing push notifications.
Ability to save and schedule in advance.
CONs:
Less number of pre-loaded templates.
It’s API function is very complicated.
MAILJET:
Mailjet has an intuitive and collaborative tool which helps in creating efficient and effective email marketing campaigns. The user also has the capability to customize a pre-designed template of any device and create responsive email campaigns. Mailjet provides a number of useful features and you can also integrate it’s platform into your CRM system and easily manage your mailing lists on a single dashboard.
For more details visit : https://www.mailjet.com/
PROs:
Best price per mail in the market.
Easy list importing.
Nice templates for different email campaigns
CONs:
API is hard to use.
Poor documentation.
MOOSEND :
It is a good email marketing tool that lets you automate repetitive tasks and saves your time. It’s advance segment provides features which helps the user to send highly accurate emails to each and every recipient, increasing the open rate and click through rate thereby, increasing your ROI. Moosend can also provide you with detailed reports on the performance of your campaigns so that you can understand exactly how to optimize your campaigns for better results..
For more details visit : https://moosend.com/
PROs:
Best Pricing.
Fast Email Delivery.
Full Integration with E-commerce Platform.
CONs:
Templates need to be more relevant.
The Interface Design needs to be more modern.
MAILER LITE:
Advanced features such as Landing Page Builder and Popup Customizer helps in differentiating MailerLite from other free email marketing tools in the market. In addition to certain basic functions such as a drag and drop mechanism to create letters, the tool also has a text editor and a built-in photo editor to create impressive email campaigns. It also provides you with a comprehensive campaign report with important stats such as click rate, open rate etc.
For more details visit- https://affiliate.mailerlite.com/dashboard/approval
PROs:
Easy to use user interface.
Step by Step tutorials for first time users.
Easy to learn and great for small business owners.
CONs:
Needs improvement in uploading and storing PDF files.
Does not link Analytics.
SENDER:
Sender is one of the best email marketing tools in the market. It’s features allows you to create stunning newsletters without any prior HTML knowledge and also consists of easily customizable elements like images, videos and texts. It can even help you build accurate customer profiles based on subscriber behavior so that you can adjust your existing email strategy and create compelling offers for your users.
For more details visit : https://www.sender.net?ref=violetdigital
PROs:
It’s Dashboard is something which deserves praise, as it makes working on it quite easy and convenient.
It also has a drag and drop functionality which is very helpful to create impressive email campaigns.
Accurate Email delivery.
CONs:
It has a limited number of templates.
It is very expensive for a beginner.
It’s Drag and Drop section is good but still lacks some useful features.
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